Bringing China To Your Community…
… And Your Community To China!
Communities and their airports and commercial stakeholders can join together to become centroids of Chinese visitation in the USA. We can show you how.
For more information on each of the programs outlined below, click on the corresponding icon on the rotating bar on the right.
Attracting more Chinese traffic takes more than just a lot of cultural information. It means understanding the categories of Chinese travelers, and the characteristics and expectations of each.
This knowledge and expertise can put your community, airport, and venues ahead of the competition when working to attract more Chinese visitation – not to mention Chinese business investment.
There are lots of sources that will provide the veneer discussions of cultural differences and cultural expectations, but that’s usually has little to do with developing an action plan to bring your stakeholders together to assure that your community, your airport, and your venues represent an experience that Chinese visitors will find welcoming, and will recommend to friends in China.
The CNH China-Welcome Seminars outline how our clients can develop effective outreach to the four key sectors of Chinese travelers, and to anticipate the evolutionary changes in their tases
CNH on-site programs are pecifically to your unique situation in regard to attracting and building Chinese visitation. In particular, CNH experts review the emerging trends in Chinese travel – and how our clients can flexibly accommodate the increasing sophistication of this sector.
What sets CNH apart is that we provide futurist assistance… the dynamics that are driving today’s visitors from the Middle Kingdom are changing – venues need to assure that they change along with this.
It’s more than just talking about slippers and tea in the hotel rooms. It’s more that just not serving ice water at restaurants. It’s about making sure that the visitor finds navigating your venues easy and anxiety-free.
We cover the issues of what is needed to handle movements of Chinese travelers, things such as availability of motorcoach parking, adjusting tour venues to the behavior and attributes of these consumers. Little things, such as having venue-specific souvenirs they can take back – and ones not “Made In China,” either. (Finding such items can be a lot harder than one might think!)
At the end of the seminar, the community will have a much better idea of the opportunity, and how to better prepare and be China-Welcome™
Regardless of the size of your community, Chinese visitors are already there. In 2017, we’re expecting four million across the USA. Here’s a question: put yourself in the position of a visitor from China who speaks and reads no English. Where might confusion occur? What basic information might they require?
Or this… a Chinese delegation is coming to the region to check out business relationships. Is your airport ready to greet and welcome them? What will make them understand that your community, your venues, and your businesses offer advantages over other competing venues?
CNH Experts Can Make Your Community Stand Out. Making the entire experience at your community, airport and business venues China-Welcome™ is a lot less complex and expensive than you might think. It can be done cost-effectively and unobtrusively with a China-Ready Package from CNH.
Our team will visit your airport & community, and do a complete audit of:
The travel “touch points” – where Chinese visitors would expect/need guidance within their flow to and through your community.
From arrival at the airport, to transfer through the community, to venue and hotel accommodations, we can show where cost-effective communication systems can be implemented.
Key venues/attraction communication. Having basic materials – menus, travel information, emergency information, and just pure welcome documents – ready and at their easy access.
China-Welcome™ accommodation at hotels and hospitality points – the culturally-expected Chinese touches.
Chinese-Language Announcements, Corollary Support Materials & Way-finding – Efficient, targeted systems of PA terminal, gate, and baggage claim announcements, geared to specific needs of Chinese visitors and to the airport.
With the increasing number of new nonstop flights from more Chinese cities to the USA, developing seamless connectivity from the gateway portal airport to your airport will be essential in attracting this new travel segment.
China NiHao™ experts, including from Boyd Group International, will prepare an analysis of the connectivity-efficiency your local airport experiences with key points in China.
This is critical for two reasons. The first is that this is an essential part of targeted marketing for Chinese consumers – understanding that they can get to your community easily and seamlessly in regard to flight connections. The second reason is that this audit will reveal where strategic and tactical activities are needed, such as working with incumbent network carriers in regard to flight connectivity, and – most importantly – working with the connecting hub airport to assure that signage and assistance is in place to guide Chinese travelers.
The final report will be a complete China-Connectivity Blueprint for your airport to move ahead of other competing communities. We would note that this program will examine and analyze all international connectivity, and include recommendations for these options as well.
For more on how our programs can supercharge your China air outreach, click on the rolling icon to the right.
Full Representation – The Ambassador Program
China NiHao can be your on-site “ambassador” in China that will represent and showcase your community and airport to travel agents, tour operators and – importantly – key media channels.
The unique attributes of your community will be showcased to build more Chinese visitation. Remember, Chinese want to see all of America and their itineraries are multi-destination. Your China NiHao Ambassador will assist in making sure your community is included.
Today, over 50% of all international Chinese travel is initiated on smartphones. That means China NiHao can put your community right in the pockets of Chinese consumers, with a range of modalities, from a scalable WeChat page to inclusion in systems such as Baidu, to locally-hosted and maintained websites in China.
For example, a relatively simple WeChat page for your community can deliver jus about everything the consumer needs to know about your destination. In effect, it’s like having local Chinese signage in your region, except it’s right on the visitor’s smartphone – before he or she even arrives at you airport.
China NiHao has a wide range of digital-channel modalities that will make your community a preferred destination among Chinese visitors.
Not only can China NiHao make your community China-Welcome, we can also develop actual programs to bring in Chinese visitors to enjoy it!
The principals of China NiHao™ include the largest China-US tour operator, one that has delivered millions of visitors to points across the nation, and one that has experience illuminating new US regions for visitation. For example, this company was instrumental making the Pennsylvania Amish region a top desired destination among Chinese visitors.
We can explore this with your community, too. In many cases, we can even guarantee the number of Chinese visitors!
Contact Us Today,
And Start Getting China-Welcome™!
China NiHao™ is now delivering programs to airports and communities in developing programs that can deliver enormous new economic impact, and developing cost-effective programs to accommodate these travelers when they arrive.
Click here to request more information, and to get your share of this new traffic demand.